Simran Grover

As a brand marketer, you’d agree that ideation and execution are the backbone of any successful marketing campaign. Screw up either of these, and you’ll have to face the music! However, coming up with a killer community marketing idea for your next campaign won’t be any trouble, as we’ve got you covered. At Convosight, we […]

Today, brand communication has changed massively, and brands are constantly innovating how they communicate with their customers. One such marketing trend that has garnered the likes of both large enterprises and up-and-coming brands is Influencer Marketing. So much so that brands have already started allocating their marketing budgets and including it in their marketing mix.

Community marketing is not merely a buzzword anymore. It’s one of the most preferred ways for brands to reach out to potential consumers. Brands like Nestle, Veet, ITC, Amazon, Unacademy, Pediasure, and Plum, to name a few, have started investing in community marketing and are looking to include it in their marketing mix in the

A clear and strategic community marketing plan is the most important prerequisite to successfully execute any community marketing campaign. And, there are no second thoughts about it. The best way to create it is by having a well-defined community marketing plan template in place that you can refer to each time. There are five components

If you’re a brand marketer looking for some excellent community marketing examples and want to take inspiration from the best brands, this blog is what you need. In this, we have talked about how some of the top brands across multiple categories like food, nutrition, lifestyle, and electronics, to name a few, have leveraged the

At Convosight, we have helped 150+ brands like Nestle, Dettol, Dyson, Maybelline, Plum, Godrej, Veet, Motorola, and J & J, to name a few, successfully create a solid community marketing strategy and execute over 1000 community marketing campaigns. That’s precisely where we have crystallized our learnings from, on formulating a sought-after community marketing strategy that

Launching a marketing campaign is one thing, but tracking its effectiveness is a different ball game altogether that comes with its set of challenges. And, there are absolutely no second thoughts about why you should be doing it. The question that looms over us is – what are the KPIs or metrics to measure the